品牌故事

Brand Story

品牌故事

「先生活HAOstyle」是中国不打折的顶级定制铜文化家具品牌，由广州美术学院家具研究院院长温浩教授在产学研一体化模式下建立，基于中国文化驱动当代设计理念，聚焦铜文化家具品类创新，定位超高净值人群生活方式研究，建立设计生态服务体系，实施品牌闭环系统管理，面向国际创造中国品牌价值，全面保护用户利益，保持长期永续发展，致力成为中国顶级的文化创意生活方式品牌。

「先生活HAOstyle」品牌使命是：创造更好；品牌愿景是：成就更好；品牌价值观是：只为更好；品牌定位是：做国内领先、世界一流的铜文化家具品牌；品牌理念是：永恒设计、不朽制作；

「 HAOstyle 」 is the top custom-made copper culture furniture brand in China that does not discount. It was established by Professor Wen Hao, Dean of the Institute of Furniture Design of Guangzhou Academy of Fine Arts, under the integration mode of production, education and research. Based on the concept of contemporary design driven by Chinese culture, focus on the innovation of copper culture furniture category, locate the lifestyle research of ultra-high-net-worth people, establish a design ecological service system, implement brand closed-loop system management, create Chinese brand value for the world, comprehensively protect the interests of users, and maintain long-term Sustainable development, committed to becoming China's top cultural and creative lifestyle brand.

The brand mission of 「 HAOstyle 」 is: to create better; the brand vision is: to achieve better; the brand value is: only to be better; the brand positioning is: to be a leading domestic and world-class copper culture furniture brand; the brand concept is: eternal design, immortal production.

「先生活HAOstyle」基于对黄铜的基础与应用研究，制定十大设计原则：

一、跨文化：不依存于地点与地区限制而可自由使用；

二、跨环境：不依存于空间与环境限制而可随意使用；

三、跨时代：不依存于流行与时间限制而可长期使用；

四、跨设计：不依存于形式与风格限制而可灵活使用；

五、耐候性：不依存于温度与湿度等因素限制而可稳定使用；

六、耐久性：不受人为与自然等因素限制而可安心使用；

七、环保性：不增加环境负荷又与环境友好而可健康使用；

八、安全性：通过操作简单而又稳固可靠的产品设计令消费者可放心使用；

九、持续性：通过高附加值设计、高品质制造、高差异化体验而形成可持续的良性循环；

十、永恒性：能让使用者对家具本身及其周边关联事物保持长期关注并通过长时间的体验将品牌设计理念传递到消费者内心深处。

Based on the basic research and application research of brass, 「 HAOstyle 」 formulates and follows the ten design criteria:

1. Cross-culture: It can be used freely without being restricted by location or region.

2. Cross-era: It can be used for a long time without being affected by the time or trends.

3. Cross-style: It withstands trends and can be used without the limitation of form or style.

4. Cross-environment: It can be used at will without the limitation of space and environment.

5. Environmental protection: The products must be made with the consideration of environment. It means be friendly to the environment and easetheburdenontheenvironment.

6. Safety: It can be safe to use through simple operation and stable structure.

7. Weather resistance: It can be used stably without the limitation of temperature and humidity.

8. Durability: It can be used for a long time without being limited by human factors and natural factors.

9. Sustainability: Form a sustainable virtuous circle through high value-added design, high-quality manufacturing and high-differentiated experiences.

10. Eternity: Make users to maintain long-term attention to the furniture itself and its surroundings, and then form brand loyalty by conveying the beliefs of 「 HAOstyle 」 to the users through in-depth experience.

品牌团队

Brand Team

温浩

Wen Hao

「先生活HAOstyle」创作⼈创始⼈

Creator and founder of 「HAOstyle」

「设计之春」创办人总策展人

Founder and chief curator of 「DESIGN SPRING」

广州美术学院家具研究院院长教授硕士研究生导师

Dean of the Institute of Furniture Design of Guangzhou Academy of Fine Arts，Professor, Master Tutor

2020 EDIDA中国区年度设计师 Designer of the Year

Designer of the Year of ELLE DECORATION CHINAINTERIOR DESIGN AWARDS 2020 by ELLE DECORATION CHINA.

2021 时尚家居年度大赏年度成就人物奖

2021 Annual Achievement Figure Award of TRENDSHOME Annual Awards

学术研究领域

Academic research field

中国传统当代化设计研究

Research on Chinese Traditional Contemporary Design

文化驱动型设计品牌研究

Research on Culture Driven Design Brands